Will apps make the web irrelevant?
What are the advantages and disadvantages of apps, compared with Web sites, for mobile users?
When comparing mobile sites to apps there's many different ways to look at things when looking for advantages or disadvantages. Businesses that use apps to reach their customers often say how they value their own corner on a customer's device. This means that the app download gives them more control and presence on that significant device. This has to de with the background settings that can trigger locationed based notifications. This background state gathers data about the customer's preferences and behaviours. Another advantage is how much easier it is to use an app in comparison to a mobile website. It only takes a single push on your screen instead of having to open a web browser and typing in a URL. This also means that an app will always work (for your company) even when there is no internet connectivity the app will mostly always have some sort of offline functionality meaning that the use is more widespread than a mobile site (necessary to be connected to the internet. Research even shows that app users are more loyal than mobile site visitors (simply due to the ease of use). So if you want to have an easy and accessible platform to connect with your customers at all time then an app is the most user-friendly and consistent way to achieve customer loyalty.
However mobile sites have their own advantages over apps. First and foremost a mobile site is more dynamic, as in you can change the content or the design of your website with a simple push of a button instead of having to rework the entire application. When searching for a website you can simply google it and be directed to the website, an app can be harder to locate as you need more precise keywords if you're trying to find something specific. Applications need to be downloaded before you're able to use them. Mobile websites need an internet connection, but before you can download said app you need the internet connection aswell. And last but not least the development of an application has both a time and financial cost. Especially if you want presence on multiple platforms.
What are the benefits of apps for content owners and creators?
As mentioned before when creating an app that gets downloaded to a phone or another mobile device. You as a company or a creator will have your own little corner on said device. This means that you get information (both when there is an internet connection and when it's offline due to background processes) about your consumers and you can discover their preferences and behaviours. The analytical value of this information is amazing for a person with the knowledge to analyze and use this information. Furthermore app users are more loyal and will be reminded of your app more than they would be reminded of your website after using it. Downloading an app already means that there is some sort of investment into the app that you simply can't get with a website. For a creator an application will feel more important than a website (due to time investment) and will feel more connected with his product/application.
Will apps eventually make the Web irrelevant? Why or why not?
I believe the Web will not be made obsolete due to the popularity of apps. I personally think that apps and the Web will co-exist together and will simply be attractive to different types of customers. Depending on your wishes or what you're looking for you can direct your attention to the Web or an app that you can download. It will all be down to the consumer, but I think we're at a stage where apps are here to stay and will keep rising steadily, but the Web is already something omnipotent that we won't be leaving behind any time soon. The vastness of the Web can't be replicated by apps right now, There is a possibility to create apps for example looking up information, buying things, playing games, ... But the usage of apps does limit your possibilities. The Web allows you to use every possible site for it, once you download an app you're more inclined to get information through this single app as it seems impractical to download multiple apps that basicly have the same functionality. This would overload your phone memory and it would be less efficient than simply using the Web as this gives you many more choices with less effort.
When comparing mobile sites to apps there's many different ways to look at things when looking for advantages or disadvantages. Businesses that use apps to reach their customers often say how they value their own corner on a customer's device. This means that the app download gives them more control and presence on that significant device. This has to de with the background settings that can trigger locationed based notifications. This background state gathers data about the customer's preferences and behaviours. Another advantage is how much easier it is to use an app in comparison to a mobile website. It only takes a single push on your screen instead of having to open a web browser and typing in a URL. This also means that an app will always work (for your company) even when there is no internet connectivity the app will mostly always have some sort of offline functionality meaning that the use is more widespread than a mobile site (necessary to be connected to the internet. Research even shows that app users are more loyal than mobile site visitors (simply due to the ease of use). So if you want to have an easy and accessible platform to connect with your customers at all time then an app is the most user-friendly and consistent way to achieve customer loyalty.
However mobile sites have their own advantages over apps. First and foremost a mobile site is more dynamic, as in you can change the content or the design of your website with a simple push of a button instead of having to rework the entire application. When searching for a website you can simply google it and be directed to the website, an app can be harder to locate as you need more precise keywords if you're trying to find something specific. Applications need to be downloaded before you're able to use them. Mobile websites need an internet connection, but before you can download said app you need the internet connection aswell. And last but not least the development of an application has both a time and financial cost. Especially if you want presence on multiple platforms.
What are the benefits of apps for content owners and creators?
As mentioned before when creating an app that gets downloaded to a phone or another mobile device. You as a company or a creator will have your own little corner on said device. This means that you get information (both when there is an internet connection and when it's offline due to background processes) about your consumers and you can discover their preferences and behaviours. The analytical value of this information is amazing for a person with the knowledge to analyze and use this information. Furthermore app users are more loyal and will be reminded of your app more than they would be reminded of your website after using it. Downloading an app already means that there is some sort of investment into the app that you simply can't get with a website. For a creator an application will feel more important than a website (due to time investment) and will feel more connected with his product/application.
Will apps eventually make the Web irrelevant? Why or why not?
I believe the Web will not be made obsolete due to the popularity of apps. I personally think that apps and the Web will co-exist together and will simply be attractive to different types of customers. Depending on your wishes or what you're looking for you can direct your attention to the Web or an app that you can download. It will all be down to the consumer, but I think we're at a stage where apps are here to stay and will keep rising steadily, but the Web is already something omnipotent that we won't be leaving behind any time soon. The vastness of the Web can't be replicated by apps right now, There is a possibility to create apps for example looking up information, buying things, playing games, ... But the usage of apps does limit your possibilities. The Web allows you to use every possible site for it, once you download an app you're more inclined to get information through this single app as it seems impractical to download multiple apps that basicly have the same functionality. This would overload your phone memory and it would be less efficient than simply using the Web as this gives you many more choices with less effort.