E-commerce business model: Godiva
Godiva is a
chocolate company that sell one of the most expensive and famous chocolates in
the world. Godiva was founded in 1926 and now they already have more than 450
stores around the world.
The business model of Godiva is ‘Business to Consumer’. Godiva sells their products to consumers.
What is the customer value proposition?
A value proposition defines how a company’s product or service fulfills the needs of customers. In other words: why do customers choose to do business with the firm instead of another company. Godiva gives their customers a good service. They stand for exclusiveness so the customer will feel special. The quality of the chocolate is excellent. They also give discounts to customers if they buy a certain amount. They give special actions for several events, holidays, … They give customers free shipping on purchases above 65 euros. A loyalty bonus can also be given to improve customer satisfaction. The products can be delivered in the countries the USA, China, Uk, Europe, Hong Kong, Japan and Turkey. Customers can also become club members and that way they will receive exclusive benefits. Godiva clearly thinks about her customers. What rewards do club member receive?
o FREE piece of Chocolate every month in participating GODIVA boutiques
o Spend $20 and receive a free gift the following month
o FREE standard shipping for one online order
o Exclusive offers every month
o PLUS Godiva Chocolate Notes, your monthly e-newsletter with member-only offers & new product announcements.
What are the benefits for customer who did the Website Registration?
o Enjoy faster and simpler checkout
o Track previous orders
o Store your address book, and much more
What revenue model does Godiva use?
Godiva uses the Sales Revenue model: In the sales revenue model, companies derive revenue by selling goods, content, or services to customers.
What is the marketspace?
Marketspace is the area of actual or potential commercial value in which a company intends to operate. The marketspace of Godiva is USA, China, UK, Europe, Hong Kong, Japan and Turkey, because they deliver to these companies via e-commerce. They also have 450 boutiques in 80 countries around the world, but this is not e-commerce based.
Who are the competitors?
A couple of competitors of Godiva are Leonidas, Laurent Bernard, Neuhaus, Ferrero Rocher, … An example such as Côte D’or is not a competitor on the B2C market, as they are only B2B focused.
What are the comparative advantages?
Godiva offers exclusiveness. And sells an experience instead of just a product. The niche group that Godiva advertises to will use their products as a way to build bridges (business gift) or as a present to enjoy in group (gift for relatives, ...). You aren't just eating a piece of chocolate. The chocolate is just a small part of the luxurious experience.
What is the organizational structure?
The Godiva Company tries to make their vision clear to all their employees. They want to create the ultimate chocolate experience by inspiring and enabling the diverse talents at the company (referring mostly to their master chocolatiers). However they have a vision that gives every position within the company a certain goal to reach. First and foremost they wish to inspire trust, teamwork and passion. They create a company in which each employee is being supported to reach his personal maximal growth. They encourage this by allowing and empowering employee feedback to utilize the diverse perspectives of their employees on how improvement can happen. Every challenge is taken on together and every achievement is celebrated together to create a unified company spirit. This cooperative nature is also used to encourage people to be their own entrepreneurs and come up with fresh ideas. The company values the risks their employees take and urge them to make mistakes, so they can learn from them and increase their personal growth.
Another important aspect of the Godiva organizational culture is their stress on customer satisfaction. They promote long term relationships with all their customers by delivering premium chocolate at a premium price. There needs to be a Godiva experience that is exceptional in every single way. They always seek to exceed the expectations of their customers and the wishes of the customer always come first. Not only their product is important, but also the service. This all to create the perfect unique experience that is Godiva. All these factors together make an organizational culture in which employees are challenged to give their best every single time and employees should seek to become the most ambitious and best version of themselves that they can be. That is the ‘Our Way’ legacy that Godiva tries to inspire in their employees. But mostly importantly it’s the way that they’ve become an enormous international player since their humble beginnings in the premium chocolate industry.
The business model of Godiva is ‘Business to Consumer’. Godiva sells their products to consumers.
What is the customer value proposition?
A value proposition defines how a company’s product or service fulfills the needs of customers. In other words: why do customers choose to do business with the firm instead of another company. Godiva gives their customers a good service. They stand for exclusiveness so the customer will feel special. The quality of the chocolate is excellent. They also give discounts to customers if they buy a certain amount. They give special actions for several events, holidays, … They give customers free shipping on purchases above 65 euros. A loyalty bonus can also be given to improve customer satisfaction. The products can be delivered in the countries the USA, China, Uk, Europe, Hong Kong, Japan and Turkey. Customers can also become club members and that way they will receive exclusive benefits. Godiva clearly thinks about her customers. What rewards do club member receive?
o FREE piece of Chocolate every month in participating GODIVA boutiques
o Spend $20 and receive a free gift the following month
o FREE standard shipping for one online order
o Exclusive offers every month
o PLUS Godiva Chocolate Notes, your monthly e-newsletter with member-only offers & new product announcements.
What are the benefits for customer who did the Website Registration?
o Enjoy faster and simpler checkout
o Track previous orders
o Store your address book, and much more
What revenue model does Godiva use?
Godiva uses the Sales Revenue model: In the sales revenue model, companies derive revenue by selling goods, content, or services to customers.
What is the marketspace?
Marketspace is the area of actual or potential commercial value in which a company intends to operate. The marketspace of Godiva is USA, China, UK, Europe, Hong Kong, Japan and Turkey, because they deliver to these companies via e-commerce. They also have 450 boutiques in 80 countries around the world, but this is not e-commerce based.
Who are the competitors?
A couple of competitors of Godiva are Leonidas, Laurent Bernard, Neuhaus, Ferrero Rocher, … An example such as Côte D’or is not a competitor on the B2C market, as they are only B2B focused.
What are the comparative advantages?
Godiva offers exclusiveness. And sells an experience instead of just a product. The niche group that Godiva advertises to will use their products as a way to build bridges (business gift) or as a present to enjoy in group (gift for relatives, ...). You aren't just eating a piece of chocolate. The chocolate is just a small part of the luxurious experience.
What is the organizational structure?
The Godiva Company tries to make their vision clear to all their employees. They want to create the ultimate chocolate experience by inspiring and enabling the diverse talents at the company (referring mostly to their master chocolatiers). However they have a vision that gives every position within the company a certain goal to reach. First and foremost they wish to inspire trust, teamwork and passion. They create a company in which each employee is being supported to reach his personal maximal growth. They encourage this by allowing and empowering employee feedback to utilize the diverse perspectives of their employees on how improvement can happen. Every challenge is taken on together and every achievement is celebrated together to create a unified company spirit. This cooperative nature is also used to encourage people to be their own entrepreneurs and come up with fresh ideas. The company values the risks their employees take and urge them to make mistakes, so they can learn from them and increase their personal growth.
Another important aspect of the Godiva organizational culture is their stress on customer satisfaction. They promote long term relationships with all their customers by delivering premium chocolate at a premium price. There needs to be a Godiva experience that is exceptional in every single way. They always seek to exceed the expectations of their customers and the wishes of the customer always come first. Not only their product is important, but also the service. This all to create the perfect unique experience that is Godiva. All these factors together make an organizational culture in which employees are challenged to give their best every single time and employees should seek to become the most ambitious and best version of themselves that they can be. That is the ‘Our Way’ legacy that Godiva tries to inspire in their employees. But mostly importantly it’s the way that they’ve become an enormous international player since their humble beginnings in the premium chocolate industry.